Imagine you are launching a new product in Delhi, Mumbai, or Bengaluru or any other big city. You have a budget of ₹1 lakh and want maximum visibility. Digital ads are becoming expensive, hoardings are limited to one location, and print ads disappear after a day. This is where Auto Rickshaw Advertising enters the picture. Over the last decade, auto advertising has emerged as one of India's...

A Story Every Brand in India Should Hear… It was a regular Monday morning in Delhi. A small café owner in Lajpat Nagar had just launched his new outlet. He had tried everything—Instagram ads, flyers, even a small hoarding. But footfall? Still inconsistent. One day, while stuck in traffic, he noticed something interesting. An auto rickshaw passed by with a bold, colorful...