Dissecting the US Cross-border B2C E-commerce Market Share Dynamics
The distribution of US Cross-border B2C E-commerce Market Share is a complex interplay between massive online marketplaces, which act as aggregators, and the growing legions of independent direct-to-consumer (DTC) brands. The lion's share of the market is currently held by a handful of dominant platforms. Amazon and eBay have a formidable advantage due to their vast, built-in US...