Majestic Citation Flow is a trusted SEO metric developed by Majestic that measures the influence of a website based on the quantity of backlinks pointing to it. Citation Flow estimates the potential authority of a webpage or domain by analyzing the number of incoming links, making it a valuable metric for evaluating backlink strength. While a higher Citation Flow generally indicates a larger backlink profile, it should be analyzed alongside Trust Flow to ensure those links are from high-quality and authoritative sources. A balanced Citation Flow and Trust Flow ratio is often a sign of a healthy and natural backlink profile.